press release samples

A selection of spec press releases demonstrating my approach to public-sector, wellness, and beauty brand communications, with an emphasis on clarity, trust, and strategic tone management. All examples are fictional scenarios created for portfolio purposes.

Brand Communications / Wellness Consumer Packaged Goods

Ingredient Transparency & Consumer Trust

This brand communications sample addresses consumer questions about a product ingredient through calm, science-backed messaging. It demonstrates my ability to respond to misinformation without amplifying it, reinforce brand credibility, and maintain consumer trust through transparency and thoughtful tone management.

Skills Highlighted:

  • Brand trust and reputation management

  • Ingredient transparency

  • Crisis-lite communications

  • Consumer education

Product Reformulation Announcement

This press release communicates a product reformulation in a way that prioritizes customer reassurance, brand values, and continuity. The messaging emphasizes testing, performance consistency, and transparency, showcasing an approach to change management that avoids alarm while reinforcing trust in the brand.

Skills Highlighted:

  • Beauty and clean skincare communications

  • Product reformulation messaging

  • Change management

  • Consumer empathy

Beauty Brand Communications

Public sector/civic communications

Citywide Community Alert System

This sample press release demonstrates my ability to communicate sensitive public information with clarity, neutrality, and trust. Written from a municipal communications perspective, it focuses on transparency, public reassurance, and clear calls to action while maintaining a nonpartisan, institutional tone appropriate for government audiences.

Skills Highlighted:

  • Public-sector communications

  • Neutral, trust-building language

  • Clear public call-to-action

  • Policy and civic messaging

Free Mental Health Support Hotline Launch

This press release highlights the announcement of a new community mental health resource, balancing empathy with clarity and accessibility. The piece demonstrates how to communicate social impact initiatives while maintaining professionalism, inclusivity, and a calm, reassuring tone for diverse audiences.

Skills Highlighted:

  • Social impact messaging

  • Health and wellness communications

  • Community-focused storytelling

  • Clear service explanation

Public-Sector / Social Services